In the broadest sense, anything that promotes your business might be considered advertising, whether it's a radio spot, a brochure or a trade show booth. But the term "advertising" usually refers to paid commercial messages in newspapers, magazines, radio, television, the Yellow Pages or outdoor-advertising. Here's a rundown of the key media:           

Newspapers are an inexpensive way to reach a mass audience. They're flexible and good for price advertising -- promoting a sale of     your product or service. Newspapers carry a lot of ads, however, so there's a risk that yours may get lost in the clutter.

Magazines offer a slightly better opportunity to catch a reader's attention than newspapers do, but they typically cost more. Television advertising is extremely high-impact, but it's expensive to buy spots on major networks. Cable channels that will air your ad in select markets are more affordable.

Yellow Pages advertisements are not cheap, but it delivers hot prospects -- people who are ready to buy. It's a good choice for local and area-specific businesses. 

Outdoor advertising offers high visibility, and the cost per viewer is relatively low. But outdoor ads -- billboards and transit ads -- are best used in conjunction with other forms of advertising.

Before you advertise in any medium, think about what your business does. Consider your target market, your competitive position, and what sets your business apart, along with the key benefits of your product or service. Advertising shouldn't focus on features, but on benefits -- what your product or service will do for the customer. Your audience wants to know what's in it for them.

Repetition is the golden rule of advertising. One-shot ads seldom work. In fact, research indicates that the average consumer ignores two out of three ads and requires nine exposures before readily remembering an ad. That means you have to run your ad several dozen times to make an impact. Advertising has a cumulative effect; it takes time to get results. When it does, make sure you have the inventory and staff to handle increased demand.

And don't spread yourself too thin. Try one advertising medium at a time, and give it a chance to work. It's better to be dominant in one medium than to have a minimal presence in many.

Remember, an ad campaign is just one part of a larger marketing effort. To effectively promote your business, use an integrated approach that combines advertising with public relations, direct mail, special events, trade shows, newsletters, brochures and other marketing materials.

Grab the attention of potential customers through strategic use of mobile billboard signs, informative brochures, business cards & a SPIRITED, DRIVEN TEAM that will distribute your message by word of mouth - Gliding Revolution Inc. Staff- Janice, Tori, Grant, Amanda, Nicole & Shay.

You now have a great opportunity to move your business into a unique market position, or "niche". If you differentiate your business by offering more daily views of your message, you will eventually move ahead of any competition in your field. You may choose to advertise in downtown Austin, North Austin, South Austin, Houston, Dallas, Fort Worth, San Antonio, Bastrop, Marble Falls or another area of your choice with your campaign.

THINK:
Stimulate demand for your product or service, build your brand and promote your business!

LET'S GET STARTED TODAY.... BUT, LET'S ALSO BE HONEST, IT COULD TAKE SOME TIME DEPENDING ON WHAT YOU DESIRE TO ACCOMPLISH!

In the beginning, email is the best. Just email me information about your product, business and or an idea and we will set up a time to discuss your advertising campaign.

Thank you for taking the time to read this site :) There is more information on this site if you have time for more. Have you tried a Segway tour yet?

 
Contact: Shay Reynolds
info@austinbusinessadvertising.com  shayreynolds@glidingrevolution.com
512-495-9250
512-699-6051 mobile








<a title="Add URL to Google and Yahoo search" href="http://websitesubmit.hypermart.net"><img src="http://websitesubmit.hypermart.net/b.gif" alt="free search engine website submission top optimization" border=0 height=31 width=88></a>